Auto - Show Biz clinic originally published at Auto - Show Biz clinic
The usual landscape of luxury cars will be inevitable reshaped during the ongoing decade, with new competitors arising in Korea, China and France. Today we will be trying to put on your radar the young flagship brand of the newly merged PSA and FCA conglomerate. DS gains the top spot on the Stellantis food chain by bringing forward genuinely authentic interiors with lots of hand-crafted elements, unprecedented technological solutions and presumable quite a lot of price dumping, because buyers get so much more than they pay for.
Let’s rush through the 2021 newcomers by DS, but before we get to the episodes, subscribe to Automotive Territory Daily News, ring the bell and let’s start the engines!
To see what Peugeot and Citroen, as well as other French, German, American, Japanese and Korean automakers, have in store for us in 2021, follow the link to our playlist:
#1 2021 DS 4
The original DS4 was a second model from DS as a standalone brand, but at the same time it remained an offshoot of the Citroen C4. In 2021, the hatchback returns to the market all-new: it is built on the PSA EMP2 platform, but it features 70% new and exclusive components and boasts modern DS styling.
#2 DS 9
This model marks the return of France to the premium segment of luxury sedans and it is already falling on the radars of buyers who previously couldn’t look away from German brands. The DS9 rides on the EMP2 platform version 2.3 that features a record wheelbase.
#3 2021 DS 7 CROSSBACK LOUVRE
Back in 2017, DS 7 Crossback managed to really stir up the premium luxury segment, even being chosen by the France’s President Macron as his presidential car for inauguration. . In 2021, the model gets a new Louvre edition based on the range-topping Ultra Prestige trim.
#4 2021 DS 4 Cross
Until the time when DS decides to add a true DS4-based crossover under the Crossback name, the brand’s customers will be offered somewhat of a middle-ground, in the form the DS4 Cross.
#5 2021 DS 3 CROSSBACK + DS 3 INES DE LA FRESSANGE PARIS
DS 3 CROSSBACK made its debut as a 2019 model, reinterpreting the exterior styling cues of the larger DS7 Crossback. In 2021, 1500 DS customers will get chance to purchase a limited-edition DS3 Crossback co-designed with INES DE LA FRESSANGE PARIS fashion house. The series will boast exclusive Ink Blue paint with a Perla Nera Black roof, red-trimmed mirror caps and 18-inch diamond alloy wheels.
#6 DS AERO SPORT LOUNGE
It will be a couple more model years till we see DS abandon their universal platform in favor of a fully electric one designed from the ground up, but when it does debut prepare to welcome something based on the AERO SPORT LOUNGE concept.
Auto - Show Biz clinic originally published at Auto - Show Biz clinic